Oprt

Google provides a perfect example of this in the Google Search Central Blog, pointing out that if you want to find tax information, you’ll want to see content produced by an accounting expert. A tax advisor or accountant would be a highly desirable source since they have experience, expertise and authority on the subject, so we trust what they have to say. We can be sure we’re getting accurate and sound information. Google wants to provide accurate information to its users, so to gain traction in SERPs and get your site to the top spots, you need to demonstrate E-E-A-T. Demonstrating E-E-A-T to Google SEO is highly accountable for delivering what’s needed to meet E-E-A-T standards, but what does it mean exactly and how do you prove experience, expertise, authoritativeness and trustworthiness? The good news is most conscientious website administrators, SEOs, and marketing teams are already doing what they need to and developing E-E-A-T right now.