Ritu

The extra "E" stands for "experience" and precedes the original E-A-T concept – expertise, authoritativeness and trustworthiness. We know that E-A-T was already of high importance. Hyung-Jin Kim, VP of Search at Google, confirmed this at SMX Next: "E-A-T is a template for how we rate an individual site. We do it to every single query and every single result. It’s pervasive throughout every single thing we do." To rank at Google’s SERPs, you must demonstrate E-E-A-T in your content strategy. This comprehensive overview will dig deeper into E-E-A-T – specifically what it means, why it matters to SEO, and how to use it to your advantage.